SERBAN Unveils New Corporate Identity for Its 10th Anniversary
Press Bulletin / August 2024
Celebrating its 10th year in the energy, construction, tourism and real estate sectors, SERBAN has renewed its corporate identity as part of a business strategy built around change.
Today, our understanding of technology is advancing hand in hand with engineering capability, and the brands that put people at the center are the ones that stand out and make a difference. Activities built on a foundation of people and the environment are regarded as the driving force of tomorrow, and sustainability is essential to achieving the goal of leaving a livable world for future generations.
Against this backdrop, SERBAN's new logo, dedicated to the future, technology and sustainability, symbolizes the company's commitment to engineering capability and the digital world while underlining its people-oriented approach. Rendered in a dynamic design, the iconic logo builds on the company's long-standing experience with an innovative vision. Featuring the SERBAN wordmark in blue—a color that reflects the professionalism, innovation and reliability synonymous with the brand—the new logo also stands out for its clean, legible typeface, which captures the spirit of the digital age. Announcing its new corporate identity as part of the brand's 10th-anniversary celebrations, SERBAN shows that it keeps pace with the dynamism of the new era by blending its engineering roots with an innovative vision. With this change, which extends to every element of its corporate identity, including its brand language and logo, SERBAN presents itself as a company in step with its time and open to growth and change.
Continuing to operate in 4 sectors on a technology-driven foundation, SERBAN also aims to convey its people- and future-oriented approach through its new website. Pursuing its goal of becoming the best in its field, SERBAN continues to work toward a better future and focuses on sustainability in all of its activities. As a brand that harnesses the power of technology to build a better future, SERBAN reinforces its modern, contemporary image with its new corporate identity and website. Distinguished by investments that will help shape the transformation of the sectors in which it operates, SERBAN is strengthening its brand perception through a new approach to marketing while demonstrating its ability to adapt to change.