Serban Reflects the Power of Technology, Engineering and Human Orientation with its New Corporate Identity!
Press Bulletin / August 2024
Celebrating its 10th anniversary in the energy, construction, tourism, and real estate sectors, Serban has renewed its corporate identity as part of its business strategy.
Today, the understanding of technology is evolving through engineering capabilities, and brands that focus on people stand out and make a difference. Activities centred on people and the environment is the driving force for the guarantee of the future. Sustainability is crucial in achieving the goal of leaving a livable world for future generations.
In this context, Serban's new logo, dedicated to the future, technology and sustainability, symbolizes the company's commitment to engineering capabilities and the digital world while emphasizing its people-oriented approach. The iconic logo, interpreted with a dynamic design, reinforces its experience from the past with its innovative vision. The new logo, featuring the word "Serban" in blue—a colour reflecting concepts like professionalism, innovation, and reliability that are synonymous with the brand—stands out with its clear and simple font that embodies the digital age. Announcing its new corporate identity as part of the brand's 10th-anniversary celebration, Serban demonstrates its ability to keep pace with the dynamism of the new era by blending its engineering roots with an innovative vision. Through this transformation, which includes changes in the brand's language and logo, Serban reflects its adaptability to the current trends and is open to growth and change.
Serban, which continues to work in 4 sectors on a technology-based structure, aims to show its human and future-oriented approach with its new website. Serban, which continues to work to offer a better future on its way to becoming the best in its field, focuses on sustainability in all its activities. As a brand that uses the power of technology to improve the future, it supports the modern and contemporary image of the brand with its new corporate identity and website. Serban, which stands out with its investments that will be effective in the transformation of the areas in which it operates, reflects its ability to adapt to change while strengthening its brand perception with its new approach to marketing.